ENTERTAINMENT

'Ramayana' heads to China

Tuesday, 14 Jul, 2026
Actor Ranbir Kapoor plays Lord Ram in 'Ramayana', which is set for a Diwali release. (Photo courtesy: X@RamayanTheEpic)

Nearly a decade after 'Dangal' turned China into one of Indian cinema's biggest overseas markets, the makers of 'Ramayana: Part 1' are reportedly eyeing a similar feat. A report suggests the team is planning an extensive promotional campaign in China, with actors Ranbir Kapoor, Yash and Sai Pallavi expected to spearhead the film's outreach in the country.

According to a Mid-Day report, director Nitesh Tiwari and producer Namit Malhotra are exploring opportunities to promote the film in China in collaboration with local distributors and exhibitors. The initiative is said to be part of a larger strategy to expand the film's global reach.

If discussions translate into a concrete plan, the lead cast - Ranbir Kapoor, Yash and Sai Pallavi - is expected to visit China for a four-day promotional tour. The campaign is reportedly being designed to generate awareness and excitement around the mythological epic before its release.

The report adds that the proposed schedule includes a press event and a special screening at the Pingyao International Film Festival on September 24. The team is also said to be considering promotions across multiple Chinese cities during the country's Golden Week holiday, beginning October 1.

Produced by Prime Focus Studios and DNEG, Ramayana: Part 1 is being mounted as one of the most ambitious Indian films ever made. With its large-scale production, visual effects and international rollout, the makers are aiming to position it as a global cinematic event.