The poster for the 55th International Film Festival of India (IFFI) was unveiled at the 77th Cannes Film Festival, the grandest celebration of cinema, which kicked off this week with a ten-day extravaganza.
At the festival where content and glamor converge, the first-ever Bharat Parv celebration took centerstage, bringing forth the rich culture, cuisine, and handicrafts of India, along with Indian cinema at the French Riviera.
More than 250 delegates attended the evening event with exceptional performances and a delightful array of fusion cuisine, according to a Ministry of Information & Broadcasting release.
Posters for the 55th edition of IFFI and the inaugural edition of World Audio Visual Entertainment Summit (WAVES) the Global Entertainment and Media Summit were unveiled by Sanjay Jaju, Secretary, Ministry of Information and Broadcasting and filmmakers Ashok Amritraj, Richie Mehta, singer Shaan, actor Rajpal Yadav, and film veteran Bobby Bedi.
While Chef Varun Totlani was flown in especially to curate the menu for Bharat Parv, the night also saw singer Sunanda Sharma performing on some foot-tapping Punjabi numbers along with budding singers Pragati, Arjun and Shaan’s son Maahi.
The act culminated with the singers singing 'Maa Tujhe Salaam' with rousing applause from the attendees.
Actress Sobhita Dhulipala, known for her compelling performances, Assamese actress Amie Barauah, renowned for her work in Assamese cinema, and film critic Anupama Chopra, were among the luminaries who graced the occasion.
"Their participation highlighted the rich tapestry of Indian cinema and its burgeoning influence on the global stage," the Ministry said in a statement, adding that "it was a night to remember, filled with the celebration of film, culture, and artistic collaboration with India's soft power on display on the global stage".
The event was organized by the National Film Development Corporation of India in association with the Federation of Indian Chambers of Commerce & Industry under the aegis of the Ministry of Information and Broadcasting.
