New York: Tech major Accenture has announced a three-year partnership with major league cricket champions MI New York, where it will serve as its principal partner.
Under the partnership, the Accenture logo will be visible on the front of MI New York match and training jerseys.
MI New York will also leverage Accenture's digital services and consulting expertise to enhance performance both on and off the field through innovative solutions and data-driven strategies that will integrate with MI’s existing data driven approach to cricket, the company said in a statement.
“Cricket is the second-most popular sport in the world and this is an exciting opportunity to innovate and grow the game in the US”, said Jill Kramer, Accenture’s chief marketing and communications officer.
“This partnership will demonstrate how technology, including data and AI, can drive new experiences for players, coaches, team and fans,” he added.
Accenture will use its technology, data, and AI capabilities to elevate operations and experiences for MI New York and its fans.
The long-term partnership will also focus on using data analytics, video analysis, and smart technologies to boost the performance of MI New York’s coaches and players both on and off the pitch, said the company.
In addition, these innovations will further improve team operations and help build stronger connections with US audiences, increase engagement among American youth, and support MI New York's long-term goals in the development of the cricket ecosystem in the country.
“Partnering with Accenture is a significant step in MI New York’s efforts to establish and grow cricket in the U.S. With the vast MI fan base worldwide, the partnership will have a great impact on expanding the game across the nation,” the company noted.
Established in 2023, MI New York are the inaugural and defending champions of MLC. MI New York is part of the MI family, which has won 10 titles across various leagues around the world.
