Amrita Singh launches home collection in New York

Jinal Shah, New York: New York based designer Amrita Singh recently launched her first home décor line at the Trump Plaza penthouse in the city. The event showcased her hand-crafted life size to miniature mosaic Buddha and Ganesha statues along with other decorative items. The event cum party sponsored by Wells Fargo and hosted by South Asian Young Women Entrepreneur (SAY WE) attracted who’s who of city’s finance, fashion and party goers.

The new collection, Singh said, is inspired by her recent trip to Bali. “More than 90 percent of the homes in Bali have their own private temples. I wanted to bring some of that Eastern spirituality back to the West with my Buddhas and Ganeshas,” said Singh.

“As a woman and a jewelry designer, I understand what it means to adorn a woman’s body,” Singh said after the launch, adding, “Now, I am working with a larger canvas - a woman’s home, and there is no better way to engage a woman’s soul than to help her adorn her home.”

The collection was rolled out online last month and Singh received an overwhelming response both from Indians and Americans. “It is interesting that not only Buddhas which have universal appeal but even Ganesha pieces are sold out. Since our launch online last month, we have sold more Ganeshas and about 50 percent of Ganesha buyers are Americans,” revealed Singh.

The statues that are ranged from $ 450 to $ 2000 (for the life-size Buddha idol) are especially hand-crafted in Bali with use of fiber glass as base material. “Idea was to keep it light weight and transient. The smaller pieces are about four pounds and the big once are also easy to manage,” said Singh.

SAY WE hosted the pre-Fashion Week event for Singh. “The non-profit trade association provides a much-needed platform for young women entrepreneurs to network, share their successes, and learn from each other,” said Reema Rasool, executive director and founder of SAY WE. “Amrita Singh is a smart entrepreneur who created a jewelry business, branched out into making accessories, and is now launching a home line. She is a great role model for other women who want to start their own businesses, and we are proud to welcome her on our board of directors.”

With over a decade of illustrious career in jewelry designing, Singh is now the most sought after designer in New York for her Indian inspired accessories, especially costume jewelry.